пятница, 16 февраля 2018 г.

Zebi Chain™, a Blockchain based Big Data solution for Governments and Enterprises

Zebi Chain™, a Blockchain based Big Data solution for Governments and Enterprises

Zebi launched its flagship product Zebi Chain™, paving the way for an innovative Blockchain based security Solution for India’s Big Data.


Zebi’s solution aims to secure high value and sensitive data elements such as land registry, employee and salary records, pension payments, education and other qualification documents and certificates. It offers an array of products for data security that eliminates all the ambiguity associated with fake transaction, fake documents as block chain based records are time stamped and any alteration made to it are also securely recorded. This data can be verified without any human intervention, therefore not leaving any scope for manipulation or copying of sensitive information by unscrupulous insiders or external hackers.


India’s big data generation is increasing exponentially and is expected to reach 3 Zebibytes per year (1 Zebibyte = 10247 bytes, about one trillion Gigabytes) by 2020, driven by continued growth of internet usage, social networks, proliferation of smart phones, as well as the digital initiatives and structural reforms undertaken by the Indian government. At the same time, incidents of data crimes such as data hacks, data leaks, data tampering, identity thefts are on the rise, which are costing Indian organizations and consumers more than $30 billion annually.



Picture: Zebi Data Gateway (credit: Zebi)


Babu Munagala, Founder, MD & CEO of Zebi said, “Zebi has created a Blockchain driven, first of a kind and holistic solution to make high value or sensitive data readily available for legitimate use, while protecting it against hacking or tampering, and taking individual consent wherever appropriate. It comprises of a satellite component Zebi Chain™ to provide immutability to critical records, coupled with a central hub viz., Zebi Data Gateway which enables secure and instant data exchange through Data as a Service (DaaS) API’s”


“We have a healthy pipeline of prospects across India. All Zebi Chain™ installations will be connected to Zebi Data Gateway to serve the data for authorized business purposes. As we rapidly scale and add more Zebi Chain™ customers, the value proposition of Zebi Data Gateway will enhance exponentially”, added Babu.


Source: Zebi


Original article and pictures take elk.adalidda.net site


среда, 7 февраля 2018 г.

YTRANSFER CONFIDENTIALITY IN YOUR HANDS

YTRANSFER CONFIDENTIALITY IN YOUR HANDS

What is Ytransfer ?


Ytransfer is an experimental digital currency that allows instant payments to anyone, anywhere in the world.


Ytransfer is based on CryptoNote, an application-level protocol that supports several decentralized digital currencies that are confidential-oriented. It is aimed at the evolution of the ideas behind Bitcoin


Ytransfer uses a distributed public book, which records all balances and transactions of the embedded currency, such as bitcoin. Unlike bitcoin, Ytransfer transactions cannot be followed through the blockchain in a way that reveals who sent or received coins. The approximate amount of a transaction can be known, but the origin, destination, or actual amount cannot be learned. The only information available is that the actual amount was lower than the displayed amount. The only people with access to the whole set of data about a transaction are the sender or receiver of the transaction and the person who possesses one or both secret keys.




YTRANSFER FEATURES


YTRANSFER DIGITAL CURRENCY, WHICH MAY BE USED ON THE INTERNET AND IN THE REAL WORLD

Ytransfer uses CryptoNote technology to use a transaction database in the form of a chain of blocks, similar to Bitcoin’s database. Ytransfer is also protected from modification by the method of proof-of-work based on the hash.


YTRANSFER DESCRIPTION

Name: Ytransfer


Ticker: YTR

Maximum total coins: 18,000,000 (12 decimals)

Block time target: 240 seconds 4 minute (2.5 x faster than Bitcoin)

Minimum transaction fee: 0.001 YTR

Algo: Cryptonight, Proof of Work (Proof of Activity at a later update)

Mining type: CPU efficient,

ASIC resistant

Block reward: 68.65 YTR


YTRANSFER TRANSACTIONS

Ytransfer uses one-time addresses as recipient addresses and ring signatures indicating at the same time the right to dispose of one of the outputs that form the specified amount, but not to determine which of the listed outputs the sender used.



The Ytransfer blockchain is resistant to any detailed analysis. All transactions in the Ytransfer network and messages transfers are unlinkable.


The distribution of Ytransfer occurs with a fair ASIC-sustainable process of mining. Reward per block = 68.65 YTR will gradually decrease after each block found. . The Ytransfer network is therefore scheduled to produce 18 million YTR


Ytransfer is an open source project on Github, released under the MIT license, which enables anyone who wants to edit, modify and copy software and distribute.


Ytransfer infrastructure allows every user from all around the world to transfer their money instantly and without fees. The only thing you need is a device connected to Internet.


Download wallet. Get started with Ytransfer today.



DOWNLOAD GRAFIC WALLET


DOWNLOAD GRAFIC WALLETDOWNLOAD CONSOLE WALLET


Open Source YtransferOpen Surce Universal PoolOpen Source Block Explorer


Original article and pictures take ytransfer.org site


среда, 24 января 2018 г.

Worlds first blockchain bulk agriculture trade. Soybeans from US to China

Worlds first blockchain bulk agriculture trade. Soybeans from US to China

Welcome to r/Finance - a place to discuss multiple facets of corporate and advanced finance (and careers within), including: financial theory, investment theory, valuation, financial modeling, financial practices, and news related to these topics.


  • Questions regarding loans, refinancing, mortgages, credit cards, investing and anything else that may be related to personal finance should be directed towards the subreddit /r/personalfinance. You will receive a probation (temporary ban) for disregarding this rule.

  • Questions, ELI5s, etc belong in the weekly sticky. It's refreshed every Monday. Insubstantial threads, thoughtless questions, and poorly conceived posts will be deleted. Violators will receive warning(s) or temp bans.


  • NO FINANCIAL ADVICE - The Information on this forum is provided for education and informational purposes only, without any express or implied warranty of any kind, including warranties of accuracy, completeness, or fitness for any particular purpose. The Information contained in or provided from or through this forum is not intended to be and does not constitute financial advice, investment advice, trading advice or any other advice. The Information on this forum and provided from or through this forum is general in nature and is not specific to anyone. YOU SHOULD NOT MAKE ANY DECISION, FINANCIAL, INVESTMENTS, TRADING OR OTHERWISE, BASED ON ANY OF THE INFORMATION PRESENTED ON THIS FORUM WITHOUT UNDERTAKING INDEPENDENT DUE DILIGENCE AND CONSULTATION WITH A PROFESSIONAL BROKER OR COMPETENT FINANCIAL ADVISOR. You understand that you are using any and all information available on or through this forum AT YOUR OWN RISK.

  • RISK STATEMENT - The trading of stocks, futures, commodities, index futures or any other securities has potential rewards, and it also has potential risks involved. Trading may not be suitable for all users of this website. Anyone wishing to invest should seek his or her own independent financial or professional advice.


Original article and pictures take www.redditstatic.com site


четверг, 11 января 2018 г.

World’s First AI & Blockchain-Based Dating & Relationship Project – Viola.AI, Sets to Disrupt the Love Industry

World’s First AI & Blockchain-Based Dating & Relationship Project – Viola.AI, Sets to Disrupt the Love Industry
World’s First AI & Blockchain-Based Dating & Relationship Project – Viola.AI, Sets to Disrupt the Love Industry

Asia’s First and Largest Lunch Dating Company Lunch Actually Group announces the launch of its Initial Coin Offering (ICO); its pre-sale already commenced, currently with 50% bonus tokens (until 31 Jan 2018). It offers local and global users an exciting and unique opportunity to be a part of the industry’s first AI-driven platform which is set to become the world’s most powerful and effective platform for dating and relationships.


The dating industry has grown tremendously in the last decade with the rise of technology and emergence of mobile dating services. However, there are also more cases of online love scams, dating fatigue, abuse of users’ data, and increasing dating and relationship challenges, which contributes to higher divorce rates.


Viola.AI is our solution. She will be the first dating and relationship A.I. that evolves with the users – creating a global and borderless full loop solution from dating, courtship, relationship to marriage.


Viola.AI is equipped with several core capabilities:


The Smartest A.I in the Love Industry


Provides highly personalized matching and discreet relationship advice which evolves according to the user’s relationship status by employing A.I. with personalized machine learning engine and natural language empathy. Viola.AI will be trained by the Group’s 13 years of accumulated service experience, 3500 datasets and 1.1 billion data points.


Bridging the Gap with Blockchain Technology


Protects users through Real-ID Verification with visual recognition technology, facilitates safe and efficient transactions with Viola.AI Wallet and Hedged Escrow System. The deployment of decentralized system and blockchain technology enables high security and authentication of users, preventing any identity theft and protecting against data tampering and the infrastructure of Viola.AI.


Creating Community-based Marketplace with VIOLA Tokens


Provides timely recommendations to address each user’s needs for goods and services, offers strong community support with quality content and advice that addresses user’s inquiry. With Ethereum Smart Contracts in place, users can interact and transact with contributors and merchants at ease as all parties will receive the agreed-upon revenue share or commissions.


“Viola.AI is a project that has been in the making for years based on our 13 years of experience in the dating and relationships industry. We are excited that by leveraging on the latest AI & blockchain technology, we are able to bring this dream into reality and offer the most comprehensive and effective tool to better any relationships. Through Viola.AI, we look forward to help billions of singles and couples worldwide fulfil their dreams of finding love and happiness,” said CEO and Co-Founder of Viola.AI, Violet Lim.


Demand for VIOLA Tokens


  • Pre-sale ongoing now with bonus of 50% bonus tokens until 31 Jan 2018
  • Public sale will begin on 14 March 2017 for 30 days

To learn more and to take part in Token sales, visit www.viola.ai


About Lunch Actually Group


The first and largest dating company in Asia, Lunch Actually Group has over 13 years of experience in offline matchmaking, online and mobile dating and date coaching services. It has arranged over 100,000 dates with 85% matches satisfaction rate.


Christina Thung


Head of PR


Viola.AI community: Telegram


This is a sponsored press release and does not necessarily reflect the opinions or views held by any employees of The Merkle. This is not investment, trading, or gambling advice. Always conduct your own independent research.


via The Merkle https://themerkle.com

January 17, 2018 at 08:41AM


Speed up your bitcoin transactions at SpdyBit.io


Original article and pictures take 1.bp.blogspot.com site


вторник, 9 января 2018 г.

Why Designers Need to Start Thinking About Blockchain

Why Designers Need to Start Thinking About Blockchain

Blockchain is a relatively new technology that will soon replace the underlying structure for a lot of the applications and services we use today, including systems for managing our finances, tracking our health, and determining how we connect, transact, and communicate with each other.


So, while it’s tempting to write off blockchains as something to leave to the coders, the potential human impact is too big to ignore. There will be user experiences, communications, and other completely new elements that will need to be carefully designed.


At IDEO CoLab, we explore the potential of emerging technologies like artificial intelligence and the Distributed Web by building prototypes in quarterly sprints. A crucial part of our mission is considering human-centered values in the process of building for the future—creating things the world actually needs, not just more technology.


Here are three reasons why designers need to start thinking about blockchain technology today:


1. It’s bigger than just cryptocurrency


Many people are familiar with cryptocurrencies like Bitcoin and Ethereum. (And for those who aren’t, here’s a quick video that explains the basics.) Blockchain is the technology that forms the underlying structure for these digital currencies, and gives them the unique qualities that make them different from conventional lucre like the US Dollar. That structure includes the ability to exchange funds directly with anybody, anywhere in the world, without the need for an intermediary like PayPal, Visa, or Citibank.


But what most people don’t understand yet is that blockchain technology is about so much more than digital coins. At its essence, a blockchain is a new type of digital ledger which records information in a publicly-verified, traceable way across a decentralized network of devices. What this means is information for, say, an app isn’t just stored on a privately-owned server somewhere—it’s stored across multiple devices that communicate with each other to verify user activity, rather than referencing one central authority, like a Wells Fargo or Google.


Trust will become perhaps the most important design element in any system.


Blockchains offer a new way of tracking information, and their applications are broad. Not only are they expected to pervade the financial industry, they’re also being integrated into global shipping, parts tracking, digital identity, healthcare, and other systems. In fact, it’s hard to think of an industry that relies on technology that wouldn’t benefit from using a blockchain.


With a potential to reach millions—even billions!—of people, designers need to start thinking about how they can use their skills to improve the user experience for all of the products and services that will be built on top of this new infrastructure.


2. It will change how humans interact with one another


Blockchain isn’t just a technology, it’s also a state of mind. Well, okay, that might just be the Californian in me talking, but all exaggeration and hype aside, blockchains are going to have a big impact on our culture too.


We’ll come to expect new things from our relationships with other people and parties, based on how blockchains manage our digital interactions. Mirroring the open, accessible code structure, people will expect the companies they do business with are open and accessible as well.


Consumers will demand more information about the goods and services they purchase. Companies will be held to a higher standard of data security.


Trust will become perhaps the most important design element in any system.


Imagine a world where all interactions are more egalitarian, transparent, and traceable—what would that look like? How might we design for this new world view?


(Check out this talk from CoLab’s Gavin McDermott to learn more about the 10 key landmarks of the decentralized web movement.)


3. Technology needs design more than ever


Our world is changing at lightspeed. As new technologies and tools are released daily, it’s easy to get caught up in the rapid pace without stopping to think about the human impact of what we’re creating.


We have a tendency to think of code and algorithms as neutral tools, but they’re not. Technology is neither good nor bad, it's how we apply it that matters. Everything we create has a human imprint on it—our assumptions, hopes, and fears are built into the systems we design (the bias in algorithms has been getting a lot of ink lately).


Technology is neither good nor bad, it's how we apply it that matters.


That’s why, moving forward, we’re going to need a group of people that advocate for the human experience—and human rights—as we develop these technologies. Especially right now, as emerging technologies like blockchain begin to take form, it’s important for designers to have a voice in that process from the very beginning.


How do you envision the designer's role evolving alongside blockchain developers? Let us know on Twitter or Instagram #blockchaindesign


Looking for ways to get started designing for blockchains? Check out this list of quick prototyping tools for emerging technologies from IDEO CoLab.


  • Ali is a content strategist with a mission to make deep tech accessible (and even fun!) for a wider range of people. She originally earned her nerd cred as a former world-class Quidditch player and has competed in the Quidditch World Cup twice. Ali currently lives in Oakland and has traded in her broomstick for a bike.
  • Jacob Waites is a Visual & Interaction Design Lead at IDEO CoLab's Cambridge studio. With a background in product design and development, he likes to build digital projects that are paired with physical forms and experiences. Working on brand and fabrication projects both small and large scale at the CoLab, he seeks to help inspire others through experimentation with new technologies.

Original article and pictures take www.ideo.com site


понедельник, 18 декабря 2017 г.

Why Brian Fargo thinks blockchain is key to an alternative PC game store

Why Brian Fargo thinks blockchain is key to an alternative PC game store
robot-cache-2

Veteran game publisher Brian Fargo and other game industry veterans announced a plan to shake up PC digital game purchases this week with the announcement of Robot Cache and its planned cryptocurrency, dubbed Iron.


Their idea comes amid a sometimes hot, sometimes not — but always volatile — market for cryptocurrency and blockchain startups. Fargo’s plan to stage an initial coin offering (ICO) raised a lot of eyebrows among the 1,400 attendees to the Casual Connect USA 2018 event this week in Anaheim, California, where blockchain sessions were quite popular. Fargo’s new company will create a digital PC games platform as an alternative to Valve’s Steam digital distribution service.


But Fargo plans to give game publishers and developers about 95 percent of the proceeds from game sales, rather than just 70 percent as Steam and others do. It will also pay them quickly, in contrast to slow payments by the big app stores. Fargo hopes to leverage his relationships from 30 years of making games to sign up the major game publishers and developers, which, in turn, will help draw consumers to the new store. The ope is to take away some of the arbitrary power over game distribution from the platform owners.


“I think this could be a paradigm shift for the industry,” Fargo said. “It could be a game changer.”


I sat down with Fargo and Robot Cache chief technology officer Mark Caldwell at a party for the CoinAgenda event in Las Vegas, ahead of the recent CES 2018 tech trade show. We talked about cryptocurrency, blockchain, the hype around Bitcoin, and the chance to use the new technologies to disrupt the status quo in games.


Here’s an edited transcript of our interview.


brian-fargo
Above: Mark Caldwell (CTO, left) and Brian Fargo (founder, right) of Robot Cache.

GamesBeat: So is this a post-retirement thing?


Brian Fargo: Hey, I got a lot to do in the next three years. I have to make my biggest impact. I’m in a hurry. At inXile we’re going to announce we have a new strategic investor, which is a huge deal, in the next week or two. You’ll want to know about that. It’s around a product. I have a particular piece of talent. It’s a new category we’re going into. It’s a pretty big play. But not as big as this.


I’m also doing an ICO with these guys. They’ve raised a bunch of money through the ICO market. I’ve known them a long time. We have all these video game guys who want to do something. We’re thinking about a play in the video game space, and I’m trying to get my head around this. Here’s my first conversation on the ICO: I said, “I don’t understand. What percentage of the company do they get?” Well, none. “Do they get a piece of the profits?” No. “What do they get?” They get a token.


In my business mind, it took me a while—it’s like a Dave and Buster’s, right? You’re giving the coins out. Okay, I get that. But it took a while to get my head around the process working. What you want, you want an economy. A single game makes no sense.


One of the things, in thinking about what the blockchain does well—it minimizes the need for a middleman. That’s one great part of it. I was reading about one company that—let’s say you want a logo made, or contract programming. Normally you farm the job out, someone does the work for you, and the middleman company takes 30 to 40 percent. Now it’s five or 10.


That started me thinking about digital games distribution. Does it really take 30 percent to administer that business model? I don’t think it does. And the fact that there are other savings, other ways to make money. So let’s decentralize the digital game store for PC. We’re going to pay publishers and indie developers 95 percent instead of 70. That gets everyone’s attention. The margin swing for a small indie is life and death. And for the big publishers, on a million-unit seller, that’s a $6 million swing. For fun, we ran the numbers on PUBG and the swing was $300 million, something like that.


All the publishers I’ve spoken to, smaller developers, they’ve loved it, as you would imagine. There’s nothing to lose. But consumers don’t care that publishers are going to get an extra margin. How do I get them to come over to the service? Here’s the innovative thing: thinking about GameStop, we’re going to allow them to sell their games when they’re done playing.


At first, as you can imagine, the publishers didn’t like this idea. But here’s the thing. It’s a secondary license. You control the price. You’ll get the same 70 percent you used to from anybody else, only this time the consumer picks up 25 percent and we get our typical five.


You think about a used car lot. Typically I buy a car and I’m stuck with it for life, but this one, I can actually sell on one of these days. That’s what I think is going to motivate consumers to come over. Lastly, when you come on to our site, you can opt in and mine for crypto. We’ll convert that into our currency, such that you might get three to five games per year for free, just by leaving your computer on at night, which most people do anyway. We’ll explain the electricity costs and all that.


That’s the big idea. I think it can be a big paradigm shift for how people look at the business. We’ve had a few film people interested, because it’s the same thing. If you put your movie on Vudu, 30 percent. That’s the standard thing. When you’re done with a movie on Vudu you don’t get to sell it to anybody. I think this could really shake things up.


robot-cache
Above: Robot Cache will let consumers resell digital games.

GamesBeat: So the token becomes a bit more valuable? Consumers are reselling games. Or would they always sell it for a used price? That price isn’t going to go up, right? There’s no reason for that.


Mark Caldwell: You have to think of it as—it’s still a new product. It’s not like you’re running off a VHS tape. When you buy it, you’re not actually buying it from Brian. You’re buying it from us. You’re giving Brian his token and you’re downloading the product from us, just like the guy who bought the new game. For the new buyer, he doesn’t know if it’s new or used. He doesn’t care if it’s new or used. But he’s buying it with the idea that he can sell it. How we dictate what gets sold new or used is something we’re working out with publishers in general. But you’re effectively buying a brand new product. He’s just getting the ability to recoup some of the money he spent on it.


Fargo: Once you sell it you’ll have our currency in the system. Theoretically, if our currency went up, that would be worth more. But we’re not setting it up to speculate. The idea is to have an economy, like GameStop. They do, what, 25 percent of their business on used game sales? People like the concept of selling stuff when they’re done. We already know consumers are used to it. We’re tapping into that.


I don’t know that anybody’s ever set up a system where you can resell product like this. When I first started this conversation with publishers and developers, their first answer is always, “Hell no.” But as I take them through the controls they have and the percentages they get, the answer usually changes to, “That sounds pretty good. We might want to invest in that.” It’s exciting. I think it’s going to get a lot of play.


The other thing we’re doing that’s unique about the ICO is there’s a lot of regulatory—there’s no clear direction on this. We’re taking a very conservative route. It’s all going to be institutionalized, accredited investors only. We’re not going to have an ICO countdown token event where anybody can buy in. We want to avoid any of the potential issues, because we don’t know where the SEC is going to rule later on. We’re taking a super conservative approach. Anybody that’s accredited can come in, but we’re not going to open it up for unaccredited sales.


GamesBeat: Have you heard of the Game Credits guys, their ICO? They had the same idea, taking 10 percent, but they don’t have the resale component.


Caldwell: And they don’t have the publishers. A lot of people out there are saying they’re going to do something similar to what we’re doing. First off, nobody is doing exactly what we’re doing. Second, we’re the only ones that are going to have the publishers. The relationships that Brian and I and the other guys have with the publishers and hardware vendors and everyone else are going to give us a head up above everyone else. We plan to launch day one with a thousand games, publisher approved.


Fargo: There’s a lot of ICOs where they say, “Once you plug in our SDK or our API, all these great things will happen.” But I know what it’s like being on the other side. If I need to tell my guys to drop an API in, we’re not doing it. If I get 95 percent? Now we’re talking. But with us we even do all the work. We do all the wrapping. We have to make it super frictionless. Otherwise, we’re in the too-hard pile.


Caldwell: The idea is to set up the publisher portal a lot like iTunes. The publisher goes in, publishes their game on our site, puts in all the graphics, does everything they want it to, lists it for sale, and they go. They control the whole thing.


Continue Reading ...


Original article and pictures take technologytrends2018.blogspot.com site


четверг, 7 декабря 2017 г.

Why Blockchains Matter to the Future of Small Business

Why Blockchains Matter to the Future of Small Business
Will Blockchain Protect Democracy?

When asked about trusting governments in 2017, the majority of people surveyed in 28 major countries didn’t answer positively. Civilizations have been built on trust, but the survey (named the 2017 Edelman Trust Barometer) paints a bleak picture. And according to the Pew Research Center, only 2 in 10 Americans have “a lot” of trust in news media. It’s hard to imagine things getting worse.


What can we look to? The Economist thinks it’s helpful if we think of blockchains as a “trust machine.”


In 2017, the everyday person came to associate blockchains with cryptocurrencies (such as Bitcoin), but that’s not the entire picture. On blockchains, encryption guarantees the trustworthiness of a transaction, whether that’s a Bitcoin transaction or some other type. Most importantly, you’re trusting multiple sources, along with more than one form of encryption.


This is very different than the current way of trusting one central body. We’ve come to accept flawed systems, even though many are vulnerable to breaches and other nightmares. Think of the Equifax fiasco around the summer of 2017. When you hear blockchain enthusiasts talk about “centralized systems”, they’re referring to the old systems people are growing tired of. Jeremy Epstein, Sprinklr‘s former marketing Vice President, says there’ll come a time when customers will demand the transparency and security made possible by blockchains’ goal of “decentralization.”


If blockchain goes mainstream, proponents believe customer experience would improve so much that we’ll see more innovation — and competition and disruption — leading to even better and better customer experience. And a key to that is a mass increase in trust. Even now there are startups experimenting with blockchain innovation, but most of it goes under reported or not given any media attention at all.


Will Blockchain Protect Democracy?


Small Business Trends interviewed Epstein because he’s written and spoken about blockchain from a marketing perspective. One takeaway from the interview: While “shiny new things” are usually a distraction and insignificant to the big picture, blockchains represent a seismic shift — they aren’t the latest shiny new distraction. Proponents say blockchains could have as much global impact as the advent of the world wide web.


Small Business Trends: How can blockchain “protect democracy” and privacy rights? Is it just because it’s decentralized? I’m sure I’m in the same boat with many small businesses who simply aren’t connecting the dots: ledgers, democracy — they seem strange to include in the same discussion.


Will Blockchain Protect Democracy?

Jeremy Epstein: I have spent my entire career as a marketer in the technology industry. I’m as big a technophile as you are going to find out there. At the same time, I understand the inherent dangers of the technology systems that currently sit at the center of our lives and the power they potentially have to limit civil liberties, freedom of speech and stifle innovation. That is not okay with me.


It’s been a challenging year for many Americans, but I still believe in things like democracy, freedom of speech, the right to privacy and civil liberties. That’s why I am so intensely focused on helping people understand that the arrival of blockchain or, better said, distributed ledger technology, is ultimately going to have a very positive impact on society by ensuring that many of these these values can be protected.


Beyond that, as a Type A personality, I like efficiency. The fact that blockchain has the potential to eliminate third-party intermediaries who are toll-taking middlemen is very, very appealing. I think this is partly why the first book I curated, “Blockchains in the Mainstream: When Will Everyone Else Know?” was received so well by people in the industry. In it we had blockchain leaders explain their visions of why this tech is important. It resonated.


Small Business Trends: At the end of 2017, it’s far from mainstream. Marketers and especially the everyday joe have lots to try to understand about blockchain, or is it more about practical apps versus understanding?


Jeremy Epstein: One lesson from business history is VHS-Betamax. The best technology doesn’t always win. Betamax is the classic example. The entrepreneurs who are building the next generation of technology are brilliant engineers. However, they aren’t marketers. In order for the decentralized future to get here faster, we have to build products people will use. I am very fortunate to work with top tier blockchain projects like OpenBazaar and Zcash among many others who are paving the way.


I’m a lifelong student of marketing. What we’ve seen over time is that, while the fundamentals of marketing don’t change over time, the how of marketing does change. TV changed the nature of reach. Internet made marketing faster and digital. Social made it two-way and mobile made it location independent. Blockchain will impact marketing, too. I wrote the “CMO Primer for the Blockchain World” which includes forewords by the CMO of Nasdaq and the CMO of Dun & Bradstreet. In the 70 pages, we cover topics like advertising, loyalty, brand and customer experience. I want to help marketers understand the massive change that is about to happen so they can prepare.


Small Business Trends: What kinds of companies do you help?


Jeremy Epstein: I work closely with start-ups who are inventing the business models of the future. OpenBazaar is a decentralized marketplace. Zcash gives people the right to protect their own privacy. Gladius allows people to re-sell their bandwidth and makes it cheaper for companies to avoid DDoS attacks, which are costly.


KickCity will lower customer acquisition costs for events. WishKnish is building community-driven marketplaces. Papyrus is seeking to eliminate the huge waste in digital advertising and Kudos will make it easier for people who participate in the sharing economy to have their hard-earned reputation move with them across various services.


I also speak at corporate events for Fortune 2000 companies who want to understand the “mind of the disruptor” in terms they can understand.


Small Business Trends: You were vice president of marketing at Sprinklr, from the time it was valued at $20 million and now it’s got a $1.8 billion valuation. But now you’re all-in on blockchain? They’re so different.


Jeremy Epstein: Sprinklr is an amazing company and still going gangbusters. I am proud of my time there and love the people and experiences. I am passionate and excited about helping new technologies get into the mainstream. With social media, that mission was accomplished. Once I got my head around decentralized technologies, I knew I had found my next calling.


Small Business Trends: Should small businesses, or anyone for that matter, be wary of crypto fans who say they have expertise? They’re all over Facebook and Twitter during bull market trends — It’s like an echo chamber, but between blockchain and crypto, the latter seems to have more bad actors.


Jeremy Epstein: Anyone in this industry who says he has figured it all out is a liar. It’s a huge paradigm shift and we’re all trying to get our heads around it. I blog five days a week (neverstopmarketing.com) with the sole purpose of engaging my thousands of subscribers with the things I am trying to understand. They offer their feedback and, together, we’ll figure it out.


Original article and pictures take smallbiztrends.com site